Praktek Marketing Public Relations dalam Pemasaran Goodyear Assurance Fuel Max : (Studi kasus Praktek Marketing Public Relations dalam Pemasaran Ban Ramah Lingkungan Googyear Assurance Fuel Max ).

NAGARI, Fitria Puspaning, Pulung Setiosuci Perbawani

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT This research entitled Marketing Public RelationsPractice in Goodyear Assurance Fuel Max’ Marketing (Case Study of Marketing Public Relations Practice in Goodyear Assurance Fuel Max’ Eco Friendly Tire Marketing). The observation implementation was at Goodyear Indonesia Co. Ltd., Jl. Pemuda No. 27 Bogor, Western Java and House of Unilever’s Unilever Ltd., Jakarta. Objectives of this research are to outline the function of Goodyear Assurance Fuel Max’marketing public relationsupon Goodyear Indonesia Co. Ltd., and find out the marketing public relations practice in Goodyear Assurance Fuel Max’ eco friendly tire marketing. Focus of the research is marketing public relations practice in Goodyear Assurance Fuel Max’ eco friendly tire marketing. Method of the research is case study with qualitative approach. The chosen phenomenon is assumed to be interesting, because as far, Goodyear Indonesia Co. Ltd. tend to use public relations campaign technique for its marketing communication activity. Based on that background, the researcher triggers to find out specifically how marketing public relations practice goes in Marketing Public Relations in Goodyear Assurance Fuel Max’ eco friendly tire marketing. Data qualification process is through observation and interview technique as primary data and also supported by documentation study as secondary data. Data analyzing technique used for the research is pattern matching technique which the analytical process is done by correlating result of the research with reference theory of the research.

Kata Kunci : Hubungan Masyarakat