Membanguan Kepercayaan di Dunia Maya :studi kasus pengalaman anggota Couchsurfing dalam Komunitas berbasis Website

KRISTIANA, Rizma, Hermin Indah Wahyuni

2012 | Skripsi | Ilmu Komunikasi

ABSTRACT The presence of social networking functions has led to the escalation of new media usesin people's everyday lives nowadays. On the other hand, with anonymity as its inherent character, new media and itssocial networking functionsalso brings significant consequences for the interpersonal interactions which established therein. This what makes it interesting for a further studies, about how new media users deal with the anonymity which they experienced in their daily use of social networking sites. As an object of this study, Couchsurfingis selected regarding its hospitality club form. Known as a webbased backpackers community, Couchsurfing boldly brings online relation into a real friendship in the real world through acommodation sharing. This issue leads to a research question: “How Couchsurfing members build trust in a web-based community?” Qualitative approach is used to find appropriate answers for the research question. This study is also using case study method with in-depth interview and documentations study as the primary technique in data gathering. Using one of a well-known communication theory, uncertainty reduction theory (URT), this study aims to elaborate behavioral patterns which emerge as a way of reducing anonimity. Furthermore, interaction among Couchsurfing members would also explain elements of trust compliances and the stages of trust developments. Social information processing theory (SIP) is also used to understand the process of developing relation through new media facilities. This study would generally help individual with new media uses, especialy with its social networking functions. Moreover, this study is expected to give positive contributionsto the development of new media studies.

Kata Kunci : Dunia Maya( Cyber Crime)