Strategi Komunikasi Dalam Mensosialisasikan Pelayanan Di Dinas Koperasi, Umkm Dan Perdagangan Dki Jakarta

NUMAIRY, Farid, Pulung Setiosuci Perbawani

2012 | Skripsi | Ilmu Komunikasi

Related to the public service, Small and Medium enterprise and Trade Cooperatives Department in DKI Jakarta gets the lowest value of the assessment of the KPK. Based on observations made the Consumer Agency Indonesia Foundation (YLKI), public services such as the creation of trading business Licence (SIUP) in Jakarta do not meet the maximum standard services. With a big enough role in the communication strategy is required by the Small and Medium enterprise and Trade Co-operatives Department in DKI Jakarta and its role in running the trade. The purpose of this research is to know the communication strategy used to socialize the service SIUP, in the Small and Medium enterprise and Trade Cooperatives Department in DKI Jakarta, and to know the implementation of the communication strategy used to socialize the service SIUP, in the Small and Medium enterprise and Trade Co-operatives Department in DKI Jakarta. The methods used in this research is descriptive qualitative. The research methods used to analyze the results of the research. The results of this research is in providing services to the applicant SIUP in the Small and Medium enterprise and Trade Co-operatives Department in DKI Jakarta the agency set a communication strategy. Communication strategy undertaken by the Small and Medium enterprise and Trade Co-operatives Department in DKI Jakarta are: 1) carrying out socialization SIUP by applying for efisiensi and effective; 2) Using the media that had a wide range; 3) using the means and simple language easily understood by all parties and people in need of the services SIUP. Implementation of the communication strategy is to socializing directly (direct communication) and indirect communication (indirect communication). Keywords: communication strategies, public service, Dinas Koperasi, UMKM, dan Perdagangan DKI Jakarta.

Kata Kunci : strategi komunikasi