The Contest Is The Strategy (Studi Kasus Pemanfaatan Kontes Desain Kaos Online Sebagai Strategi Komunikasi Pemasaran Oleh Gantibaju.com)

YUSTAN, Muhammad, Widodo Agus Setianto

2012 | Skripsi | Ilmu Komunikasi

Generally, the contest only had a small role in a marketing communications campaign. however, more advanced communications and information technology, impact on the changing role of the contest. like what is done by gantibaju.com. in practice contest held by gantibaju.com not much different from contests in general. special from a contest that they held a contest that is the position of the main activities within the overall marketing communications campaigns that they do. activities of advertising, sales promotion, public relations, and community engagement that stems from events gantibaju.com do t-shirt design contest online that they held. Keywords: Online Contest, Marketing Communication

Kata Kunci : Komunikasi Pemasaran