Brand Loyalty dalam Brand Community JogjaBerry “Analisis Pengaruh Brand Community terhadap Pembentukan Brand Loyalty pada Komunitas JogjaBerry”

HUTOMO, Septiarianita , Muhadi Sugiono

2011 | Skripsi | Ilmu Komunikasi

Blackberry is peripheral of the cellular phone that has the ability of service like push e-mail, telephone, sms, explore internet, messenger ( Blackberry Messenger/BBM), and various ability of other nirkabel. Usage of this sophisticated gadget has been so fenomenal lately, shall become an requirement to fashion. JogjaBerry Community is a community of BlackBerry lovers which reside in Jogja. JogjaBerry Community is formed brand community itself by its consumer because couriousity of the consumer to BlackBerry. Initially community become the place of each other consumer changing over th e information concerning BlackBerry which they have till become the community create contiguity of his member. Early reason form of the jogjaberry community is wishing to know more about usages of BlackBerry, actually experience of medial change of community. The member entering latter exactly eager to extend the friendship network and relationship work when will enter the community. Latter, the characteristic which predominate in JogjaBerry Community. In the second year formed JogjaBerry Community, more BlackBerry lovers which joint with this community because seeing Jogjaberry Community as place the meeting them with broader job relationship. These things’ take the brand loyalty to a BlackBerry as a need by its functions. Keywords: brand, brand community, brand loyalty

Kata Kunci : interaksi Sosial