Penggunaan Facebook Sebagai Media Kampanye Australian Labor Party pada Pemilu Federal 2007

Cesty Nur Tribuana, Nur Rachmat Yuliantoro

2011 | Skripsi | Ilmu Hubungan Internasional

The main purpose of the thesis is discussing about the role of technology in politics. The concern is the using of Facebook as a media campaign by Australia Labor Party (ALP) in federal election 2007. As a social network site, Facebook has grown not only as a media to connect people but also as a media for social movement and political communication like what ALP did in 2007. Therefore, the thesis will attempt to answer these questions; „Why did ALP choose Facebook as a campaign media?‟ and „How did the mechanism of the using of Facebook as a media campaign?‟ What ALP had done can be explained using the concept of Political Marketing. Political Marketing refers to strategy of a political institution to persuade people. Ultimately, there will be three focuses in the research. First, analyzing the transformation of Facebook from social network site to a media for social movement and political communication. Second, arguing the reason of ALP chose Facebook as a media campaign in federal election 2007. Third, explaining the mechanism of the using of Facebook as a media campaign. Keywords: Australian Labor Party, Federal Election 2007, Media Campaign, Facebook, Political Marketing

Kata Kunci : Pemilu Australia; Facebook