STRATEGI PROMOSI OBJEK WISATA DIENG PLATEAU Analisis Deskriptif Strategi Promosi Objek Wisata Dieng Plateau oleh Dinas Kebudayaan dan Pariwisata Kabupaten Banjanegara dalam Membidik Wisatawan Domestik

Senja Valentiena, Muhammad Sulhan

2010 | Skripsi | Ilmu Komunikasi

Promotional Strategy of Dieng Plateau Tourist Attraction Descriptive Analysis of Promotional Strategy The Dieng Plateau Tourist Attraction by Tourist and Culture Department of Kabupaten Banjarnegara to Catch The Domestic Tourist Promotional strategy is a planned direction and goals in a product marketing activities and services. So that the promotional strategy is very important in marketing activities, include tourism product marketing activities. Absolute promotion strategy used by a manufacturer of travel services for the marketing of tourism services is more complex than the marketing of goods. Dieng Plateau is a tourist attraction located in the region Banjarnegara and Wonosobo regencies which have strong characteristics but still weak in terms of marketing and promotion with an indication of the minimum number of tourist visits to these places, especially the domestic tourists As the manager of a tourist attraction Dieng Plateau, Banjarnegara need to have a specific promotional strategies in order to introduce the Dieng Plateau in order to better known by tourists. For the preparation of a promotional strategy that is absolutely ripe undertaken by these agencies in order to optimize the potential tourist objects that impact Dieng performance is increasing income for Banjarnegara

Kata Kunci : Pariwisata