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Identitas Korporat dan Komunikasi Karyawan; Sebuah Studi Kasus Tentang Identitas Korporat PT Bank Mandiri Tbk dan Sosialisasinya Melalui Karyawan

SAPUTRI, Alia, Alia Saputri

2005 | Skripsi | Ilmu Komunikasi

This research is to discuss and to analyze about a background of the students of Universitas Islam Indonesia Yogyakarta to use headgear and their process in the meaning of headgear their use with through three simultaneous processes are objectivation, internalization and externalization processes. The research objective is to analyze about a background of the students of Islamic University of Indonesia Yogyakarta to use headgear and to analyze how they are meaning of the headgear their use. The benefit of this research is to give the contribution about of sociology knowledge concerning headgear phenomenon in education institution on the later to use for helping the next empirical research and this research could to become consideration in making a wisdom that related with headgear in Universitas Islam Indonesia This research is using Peter L Berger’s of perspective teory, researcher want to know and to analyze the process of knowledge contruction about headgear in students of Universitas Islam Indonesia with knowing from internalitation and externalitation process of students Universitas Islam Indonesia without leaving objectivation in subject life. Berger’s opinion, social reality consist of subjective reality and objective reality on later to form the social constructivism. Therefore, researcher want to explore deeply about of a social contructivism process of student in the meaning with dialectic in Berger’s perspective. The research method used is qualitative with phenomenological approach. Data are collected through participatory observation, deep interview and life history methods with five subjects, one supporting informant. The results of this study are from five informants who researched and found that the underlying reason for them to wear the hijab not only by the rules of UII campus alone, but various reasons also the background for them to wear the hijab. At that stage obyektivasi can be seen through the application of the rules contained in campus veil UII as a form of objective reality. Objective reality is also that will underlie the meaning of hijab student UII in the internalization stage. Then the stage is a process of internalization of the meaning of the veil they wear. It is known that hijab means to one person is a form of identity for him to portray a positive image of the ideal that they want and also serves as a form of subjective representation of desire that is in their personality. After going through the stages of the internalization of new knowledge it will be constructed on the veil that will affect them in the externalization stage to the next generation of Muslim women on campus UII. Key words : constructivism, hijab and student

Kata Kunci : Komunikasi


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