Media Baru dan Publikasi Informasi Kebudayaan:(Studi Pemanfaatan Media Baru sebagai Media Publikasi Sastra dan Informasi Kebudayaan Melayu di Riau oleh Yayasan Sagang)

Fitria Mayasari, Hermin Indah Wahyuni

2016 | Tesis | Ilmu Komunikasi

ABSTRACT This study aims to analyze the use of new media as a medium for the publication of literature and information in Riau Malay culture by Yayasan Sagang, an organization that is engaged in the development of Malay culture in Riau. Along with the development of new media bustling used and exploited in a variety of fields, Yayasan Sagang then formed sagangonline.com, majalahsagang.co.id, bukusagang.com and Yayasan Sagang facebook account, which is intended as a medium for the publication of literature and information in Riau Malay culture. This study uses a case study approach to see the use of new media conducted by Yayasan Sagang. Based on the results obtained from the interviews and observations online, it can be seen that each platform in new media formed by Yayasan Sagang like sagangonline.com, majalahsagang.co.id, bukusagang.com and Yayasan Sagang facebook accounts got different response of internet users. From the results of research and analysis show that the characteristics of individuals, organizations, and environment contribute to the results of the use of media conducted by Yayasan Sagang. These characteristics are thought to contribute to the strategic outcomes that should be obtained in using new media organizations. Keywords: New media, publication of cultural information, nonprofit organizations

Kata Kunci : Media Baru