Glokalisasi Pada Identitas Kafe Restoran:(Studi kasus Glikalisasi pada Identitas Cafe Restoran Lokal dan Global(Franchise) di Kota Solo

Barlian Anung Prabandono, Kuskridho Ambardi

2016 | Tesis | Ilmu Komunikasi

ABSTRACT This thesis examines the symptoms of glocalization on the identity of global and local cafes / restaurants (franchise) in the city of Solo. The concept of glocalization emphasis on the question of how global processes affected by the application, interpretation, and local adaptation, causing the drop-repellant or influenced each other and the complex dynamic between the two. Keywords: glocalization, identity, global and local cafes, the city of Solo.

Kata Kunci : Komunikasi; Politik Identitas