Representasi Reputasi Universitas Gadjah Mada sebagai Universitas Kerakyatan Ditinjau Dari Laman Web Resmi Universitas Gadjah Mada

Krisna Murti, Nunung Prajarto

2016 | Tesis | Ilmu Komunikasi

ABSTRACT The Reputation Representation of Gadjah Mada University as Populist University From Gadjah Mada University Official Site By: Krisna Murti As a media that can be accessed anywhere, anytime, and by everyone, the website affects to the reputation of an institution becomes very large. In general, it is much easier to visit the website of an institution than to visit the institution itself. Therefore, in this digital era a website to be a "second face" of the institution. Some universities in Indonesia have a reputation that is attached, Gadjah Mada University has a reputation associated since its inception ie reputation as the Popular University. This study aims to determine whether the reputation of the University of Gadjah Mada as a populist university terrepresentasikan through the official web page of Gadjah Mada University using content analysis and with the help of a questionnaire to find out directly the views of society. The results of this study indicate that the Gadjah Mada University web site represents a positive reputation. Keywords: Website, Reputation, University.

Kata Kunci : Media Internet; Web