Komunikasi Pemasaran Online:(Studi kasus Praktik Komunikasi Pemasaran Online Wongsoyudan Shop Kepada Kelompok Penggemar)

Citra Nidya Glanida , Muhammad Sulhan

2016 | Tesis | Ilmu Komunikasi

ABSTRACT This research aim to analyze the practice of online marketing communication in WSYDN (Wongsoyudan) Shop. WSYDN Shop is an online shop founded by the nationally well-known comic, Pandji Pragiwaksono, to market his products therefore making his fans has easier access to buy his products. Cheaper operational cost and its ability to reach specific market target are main reason the use of online media by Pandji Pragiwaksono

Kata Kunci : Komunikasi Pemasaran