Strategi PetroChina sebagai Emerging Market Multinasional Corporation(EM-MNC) dalam Kompetisi Global

Baitsatul Badiah, Nanang Pamuji Mugasejati

2015 | Tesis | Ilmu Hubungan Internasional

ABSTRACT This thesis aims to analyze the PetroChina’s effort as a latecomer firm to catch up to become multinational companies and to improve the competitiveness of the oil and gas industry so that it becomes an important actor in global trade competition. This research focuses on strategies of PetroChina to become emerging market multinational corporations, and their efforts in the process of market expansion. There are three main points as an important strategy for PetroChina, namely: linkage, learning and leverage. Process of linkage can be run if the three points which became the basis of the strategy have been met, specifically: support and access to government, connection with think tanks/research institutions and access to industrial clusters. Second, learning process of PetroChina adopted from new knowledge that transferred from their subsidiaries and foreign subsidiaries and obtained from heterogeneous of R&D team. In the process of leverage, this research emphasizes the upper-echelons perspective and found that attendance of product champion obtained from top management team. Furthermore, springboard strategy through acquisitions, mergers, alliances, etc. are PetroChina’s efforts in the process of international market expansion for facing global trade competition. Keywords: PetroChina, emerging market, multinational corporations, international expansion, global trade competition.

Kata Kunci : Perdagangan Dunia