Manajemen Public Relations Bagian Humas Kejaksaan Agung Republik Indonesia

Rusmuliadi , Nunung Prajarto

2015 | Tesis | Ilmu Komunikasi

ABSTRACT The Attorney Genaral‟s Office (hereinafter referred to as “AGO”) is among the law enforcement agencies with the authority to exercise state power relating to prosecution. AGO plays a central role in law enforcement and justice in this country. Therefore, it is important to it should obtain the full confidence of the public in resolving legal issues which among society. In order to maintain public confidence in and positive response to AGO, the Legal Information Service Center (Indonesian: Pusat Penarangan Hukum shortened to Puspenkum) plays a vital role. It should be able to prove credibility and authority of AGO before the public. This research aims to obtain an overview of the public relations management of AGO of the Republic of Indonesia. Then, it focuses on the discussion relating to the relationship between mass media and AGO‟s Legal Information Service Center, in terms of establishing a good relationship with the mass media. In this research, the qualitative descriptive method was employed. This method was used as a research strategy to answer questions relating to the way the public relations management of the Legal Information Service Center is carried out to achieve the objectives and aims of AGO of the Republic of Indonesia. In this study, a qualitative descriptive method was chosen as the author intends to provide elucidation of the public relations management implemented by the Legal Information Service Center of the AGO of the Republic of Indonesia, then focuses on the discussion relating to the mass-media relationship. The findings suggest that there are four sub-divisions in the Public Relations Division of AGO which run the activities of the Legal Information Service Center of the AGO of the Republic of Indonesia. Participation of the media (print and electronic ones) as the primary supplier of the information received by society is among the major components affecting the image of the agency perceived by society. Internal and external communication issues remain classic issues which never receive any special attention and treatment to overcome. The design and implementation of the work program, especially relating to the mass-media relationship, which are expected to make changes in the frequency of positive media coverage, seem less capable of giving a significant influence. This is because evaluation processes do not conduct in-depth assessment of the shortcomings of the programs which have been carried out. Keywords: PR Management of the Attorney Genaral‟s Office, Legal Information Service Center, mass-media relations

Kata Kunci : Hubungan Masyarakat; Public Relations