Strategi Pemasaran Sistem Informasi dalam Unit Pelayanan Informasi dan Keluhan(SI UPIK) Kota Yogyakarta

Yazid, Ratminto

2015 | Tesis | S2 Magister Administrasi Publik

Abstract Information systems in the information services unit and complaints Yogyakarta is one of the breakthroughs in the service management system conducted by the City of Yogyakarta. complaints or criticism of government performance. Upik formed with based on three issues, namely: 1) Not all citizens know the complaint channels that can be used easily, 2) existence of barriers of time meeting between the people and officials or authorities, and 3) The presence of fear and hesitate to complain complaint among people , Upik then expected to be able to accommodate all the aspirations, concerns, suggestions, criticisms and information This study used a qualitative approach using data collection through interviews, observation and documentation study. This study attempts to analyze the marketing strategy undertaken by the city of Yogyakarta in Unit Information Service and Complaint These results indicate that the marketing strategy in the public sector is very supportive to run programs or the success of the program issued by the government. In the city of Yogyakarta SI Upik marketing mix / marketing mix are not all running optimally. On the indicator product, price, promotion and prosess been optimal because, in product Upik designed simple and specific so that people are easy to use, the name / brand that is easy to remember, the indicator price stipulation based on the environment and in accordance with the needs of society, the indicator promotion using various media and the various ways that the campaign carried out individually by each SKPD along with his staff and all the districts, carried out with the distribution of stickers for free and put it home residents and conduct an open seminar in each sub-district, the indicator-process, have to do in accordance with the procedural contained in regulations mayor of Yogyakarta number 77 of 2009 on the service information and complaints Upik city of Yogyakarta in section 4 of Article 12,13 and 14 However, the indicator place and people not optimal due to the lack of indicators place the server at the village level so that the provision of response requires a relatively long time. Kurangnyaa people on indicators of knowledge so that frequent delivery errors by the operator to SKPD Keywords: Marketing Strategy, SI UPIK, Public Service

Kata Kunci : Strategi Pemasaran