Strategi Peningkatan Kinerja di BAPELKES DIY Pasca Diterapkannya PPK-BLUD : Sebuah Pendekatan Manajemen Stratejik

Khoiri Muslimah, Ratminto

2015 | Tesis | S2 Magister Administrasi Publik

Abstract Bapelkes DIY formally apply PPK BLUD by decree of Governor DIY No. 169/KEP/2014, 25 juli 2015 which aims to improve the quality of service to customers. Such changes would require Bapelkes DIY to have the ability to carry out rectification and engineering to the new environtment in order to continue to increase that requires the performance of a strategic management approach. The aim of this study is to get an idea of how internal and external environmental conditions in Bapelkes DIY after applying the PPK BLUD to obtain strategies that can be done to increase organizational performance. This study used a qualitative descriptive and SWOT analysis. SWOT analysis includes analysis of the situation, namely internal and external environment. Analysis of the internal environment includes aspects of organization, marketing, finance, personnel, and production. While the external environment analysis covering general environment consisting of components of social, economic, political, legal, and technology. While operating environment consists of components customers, competition, and labor. Based on the results of SWOT analysis obtained position coordinates in quadrant III (x negative and positive y), namely (-1.03 and 1.33) indicating Bapelkes DIY has a very large market opportunity but has some internal problems that make the weakness for the organization.

Kata Kunci : Manajemen Strategi