Representasi Perempuan Pelaku Korupsi di Media Massa (Analisis Semiotika Pada Laporan Utama Majalah Tempo Tahun 2011-2013)

Ika Rizki Yustisia, Novi Kurnia

2015 | Tesis | Ilmu Komunikasi

Throughout 2011 until 2013, several women noted for committing corruption and appear as a media‟s headline. Ironically, there are too much distortion of reality in the news of female corruptor in the media. Media coverage of women focused more on the construction of the body, beauty, sexuality and lifestyle rather than an analysis of corruption itself. There are indications that the news media may contains misogynist narratives of women with a tendency to represent women as an evil and abject all at once. Women who commit corruption can even be considered more evil/wicked and manipulative than the male corruptor. Tempo magazine is one of the media that often serves us that kind of representation, especially because of their news writing that based on feature news format. Tempo magazine has their characteristic of investigative reporting which also enclose an excerpt emanating from many anonymous sources. Some of them precisely assist for the representation of gender bias, rather misogynistic on the other side. This study uses social semiotic approach by M.A.K Halliday and also visual semiotic model by Roland Barthes to analyze news text (language area) and illustrations made by Tempo Magazine on their prime news, which aims to find out how the representation of women in the main report of female corruptor on Tempo Magazine 2011-2013. The results showed that the kind of narrative that emerge the most are the representation of women as an evil manipulators and women as non-agent. Both of these categories are included in the standard narrative types of female perpetrators within the framework of the media misogyny theory belongs to Yvonne Jewkes. xiii This study also find some specific elements that follow the news about female offenders of corruption in Tempo Magazine. First , the myth of beauty and body that also take along the myth of the monstrous-feminine. Second, lifestyle and consumerism. Third, the profile of the asset or wealth. Fourth, personal and family background. Fifth, relationships with men. Sixth, media judgment and satire. Keywords : mass media, representation, media misogyny.

Kata Kunci : Media Massa