Strategi Hubungan Masyarakat dalam Perspektif Sistem Informasi:(Studi pada Strategi Humas Direktorat Jenderal Pajak dalam Merespons Terungkapnya Skandal Korupsi Pajak Tahun 2012

John Arfianto, Hermin Indah Wahyuni

2015 | Tesis | Ilmu Komunikasi

ABSTRACT By the information system approach, strategy constitutes a phase in the process of making sense of information. This process is called organizing with three major elements, namely enactment, selection, and retention. Strategy selection is usually implemented in the selection phase according to an enactment in understanding any information in an event. Then, the strategies that have been performed will become a memory upon which subsequent guideline will be developed. This study gives a perspective of understanding public relations strategy through the information systems approach. The author elaborated this method by theory review and empirical study of the DGT public relations strategy in responding the exposure of corruction scandals in 2012. The sense of information will determine the proper implementation of organizational public relations strategy. Key words: Strategy, public relations, PR, organizational communication, organizing, systems information approach, enactment, selection, retention, corruptions, tax.

Kata Kunci : Hubungan Masyarakat