Mekanisme Pemuatan Press Release Perushaan BUMN dan Swasta sebagai Sumber Berita dalam Surat Kabar Jawa Pos Periode November- Desember 2012

ILLAHI, Azizun Kurnia, Nunung Prajarto

2013 | Tesis | Ilmu Komunikasi

A B S T R A C T Mechanism of Loading Press Release from State Companies and Private Companies as a Source of News in Jawa Pos the period November - Desember 2012 Many assumed that news in the mass media is the result of the work of reporters who descended directly to the place of occurrence. However, in practice any news source can be derived from the writings of public relations practitioners are known as press release. The Press release is a medium that contains about everything happening in a company. Information in press release is deliberately created and sent to the media for published. But unknown by the society is practices retrieval of information from press release be content the news. Hence this research aimed to see how the mechanism of a company press release to news sources a mass media. Not just stopped by knowing the mechanics here, but researchers also saw corporate issues raised who that make the media interested to packed up into a the news. To answer this question, researchers choose news which was taken from five press release state companies and five press release private company. While the news relies from press release the company loaded in a newspaper Jawa Pos the period November to Desember 2012. With use of research descriptive analysis resercher will illustrate, explain and to analyze data that was founded by research. Based on the results of research has been carried out, found a few things really quite startling. Although the news that is loaded in Jawa Pos period November to December 2012 taken from press release the company has no means the whole content press release moved offhand into content the news. There are cutting content information from press release into the news. Although is thus not a bit too content news that having a level the resemblance of the high with the content press release. In addition, corporate issues dominated is the issue of the financial company, about the state the opening of outlets / the office of a new territory and also service improvement company to consumer. Keyword : News, Press Release, Corporate Issue

Kata Kunci : Surat Kabar