MAnajemen Strategik Surat Kabar :(Studi kasus Manajemen Strategik Perusahaan Surat Kabar Mingguan Kridha Rakyat di Madiun Tahun 2011

HARIYANI, Nunik , Ana Nadhya Abrar

2012 | Tesis | Ilmu Komunikasi

ABSTRACT This research aims is to find out how strategic management company’s newspaper weekly “Kridha Rakyat” in Madiun years 2011. Weekly Newsaper “Kridha Rakyat” (SKM-KR) can survive or exist as a local media during ten years. The method used in this research was case study and using media economic perspektive. Based on this research can be concluded that the process of economy depends on income from advertisment and have a tendency to take side the interests of advertiser and local government. Keyword s : Strategic Management, Media Economic, Weekly Newspaper, Kridha Rakyat.

Kata Kunci : Surat Kabar