Pengemasan Budaya Lokal dalam Program Televisi Lokal :(Studi kasus Program Budaya Adiluhung pada Stasiun Televisi Lokal Yogyakarta Jogja TV

SETYADJI, Veronika, Hermin Indah Wahyuni

2013 | Tesis | Ilmu Komunikasi

ABSTRACT Adiluhung Program is a program of which themes contain elements of the local culture i.e. people’s tradition and cultural heritage. In its development, this program can provide knowledge and information to all levels of society so they could know more closely with their local culture. Swift currents of globalization bring lack of respect for their own culture especially among the younger generation so that the local culture is starting to lose its existence. Entertainment programs aired by private television allow local television lost its luster; people tend to choose programs that are more interesting and attractive. The mass media that close to the society can be use as a medium to support and to introduce the local culture so that it remains exist. In this case, Jogya TV, as the cultural showcase of Jogyakarta, has the role to maintain the existence of the local culture itself. Adiluhung program that aired every Thursday at 19:30 pm is an informative and educational program so that viewers will be able to learn local culture diversity owned by Jogyakarta. For that purpose, the program’s packaging that contains elements of local culture have to be interesting and attractive. Based on the explanation above, the writer gave the paper that contains the form of local culture packaging on a local television program, particularly “Adiluhung “packaging in order to determine the form of packaging and form of local cultural preservation. The method used by the author is descriptive qualitative method to obtain the result that the packaging in the cultural program needs to adapt to changing times but does not reduce its noble value and packed attractively for viewers to see and acquire knowledge and education about the local culture especially Javanese culture. Keywords: local television, local culture, local culture packaging

Kata Kunci : Budaya Lokal - Kota Yogyakarta