MODIFIKASI MODEL BISNIS PT HANUGRAHA REKSA PRANATA

WIRA ZAZA QUMULLAH, Bayu Aji Aritejo, S.E., M.M., M.Si., Ph.D.

2017 | Tesis | S2 MANAJEMEN (MM) JAKARTA

PT. Hanugraha Reksa Pranata atau yang dikenal dengan HRP tax consulting merupakan perusahaan konsultan pajak lokal yang berdomisili di Jakarta. Perkembangan pajak di Indonesia meningkat secara signifikan yang ditunjukkan dengan data pendukung berupa penerimaan pajak dan jumlah sengketa pajak yang semakin tahun semakin bertambah. Model bisnis bermanfaat untuk menggambarkan komponen-komponen yang terdiri atas sembilan blok bangunan yang berkaitan dengan internal perusahaan. PT. Hanugraha Reksa Pranata memerlukan modifikasi model bisnis untuk perkembangan perusahaanya. Modifikasi, penambahan ataupun pengurangan, terhadap model bisnis eksisting bertujuan untuk membentuk model bisnis yang sesuai dengan kemampuan perusahaan sehingga dapat meningkatkan pendapatan, mempertahankan eksistensi bisnis, dan melakukan pengembangan usaha. Penelitian yang dilakukan adalah metode penelitian eksploratif, yaitu penelitian yang memberikan gambaran analisis strategi perusahaan yang dengan menggunakantools berupa analisisThe Five Major Elements of Strategy (Strategis Diamond) dan juga analisis Bussines Model Canvas. Modifikasi model bisnis diawali dari penyusunan berdasarkan komponen-komponen yang merupakan faktor internal meliputi customer segmentation, valueproposition, channel,customer relationship,revenue stream, key resources, key activities, key partners, , cost structure. Setiap komponen dievaluasi menggunakan anlisis SWOT melalui wawancara dengan manajemen inti di dalam perusahaan. Kesimpulan dan saran akan memberikan gambaran perubahan dari model bisnis yang akan digunakan.

PT. Hanugraha Reksa Pranata or known as HRP tax consulting is a local tax consulting firm which domiciled in Jakarta. The development of tax in Indonesia is increased significantly which is indicated by supporting data in the form of tax revenue and the number of tax disputes that increase year by year. The business model is useful to describe the components that consisting of nine building blocks which related to the internal company. PT. Hanugraha Reksa Pranata requires modification of the business model for its development. Modification, addition or subtraction, to the existing business model aims to form a business model in accordance with the ability of the company so as to increase revenue, maintain business existence, and conduct business development. The research is using explorative research method, that is research which gives description of company strategy analysis by using tools such as analysis of Five Major Elements of Strategy (Strategic Diamond) and also analysis of Business Model Canvas. Modification of business model begins from the preparation based on components that are internal factors include customer segmentation, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partners, cost structure. Each component is evaluated using the SWOT analysis through interviews with core management within the company. The conclusions and suggestions will provide an overview of the changes of the business model to be used.

Kata Kunci : Modification of Business Model, PT. Hanugraha Reksa Pranata, Tax Consultant Office.