ANALISIS STRATEGI INOVASI PRODUK VI-GAS PT.PERTAMINA (PERSERO) UNIT BISNIS GAS DOMESTIK REGION III

PANDU ADITYA, Wakhid Slamet Ciptono, MBA, MPM, Ph.D

2017 | Tesis | S2 Manajemen

INTISARI Kebutuhan sektor energi, khususnya bahan bakar untuk kendaraan di Indonesia, telah meningkat secara signifikan. Hal tersebut ditandai dengan pesatnya pertumbuhan disektor otomotif, baik dari sisi kendaraan pribadi, angkutan umum maupun penyedia jasa transportasi swasta. Konsumsi bahan bakar yang tinggi berbanding jauh dengan produksi minyak dalam negeri. Oleh karena itu sebagian besar pasokan bahan bakar minyak telah import dari luar negeri. Adapun strategi dan inovasi yang dilakukan oleh Pemerintah dan PT. PERTAMINA (Persero), selaku BUMN, pemegang mandat dalam hal pengelolaan, pengolahan dan pendistribusian produk minyak bumi dan gas adalah melalui Program Langit Biru. Dalam hal ini, Program Langit Biru merupakan suatu bentuk kampanye penggunaan bahan bakar minyak ke gas untuk kendaraan. Tujuan dari penelitian ini adalah menganalisis proses Strategic Innovation pada bisnis produk LGV, kekuatan dan kelemahan perusahaan dalam proses Strategic Innovation, perkembangan bisnis serta sustainability pada produk LGV, dan menganalisa sejauhmana produk Vi-Gas PT. PERTAMINA mampu menjadi solusi yang efektif bagi kebijakan penghematan cadangan minyak bumi Indonesia melalui proses Strategic Innovation dan Konsep Strategic Niche Management yang dilakukan. Penelitian dilakukan menggunakan pendekatan kualitatif dengan metoda penelitian deskriptif. Metoda analisa strategic innovation dilakukan terhadap analisa strategi korporasi , strategi bisnis, analisa supply chain management, cost and benefit bagi Perusahaan, konsumen maupun masyarakat serta proyeksi sustainability bisnis produk Vi-Gas. Hasil penelitian menunjukkan keselarasan antara strategi perusahaan,strategi bisnis serta strategi inovasi yang sudah dilakukan oleh PT. PERTAMINA (Persero) Unit Bisnis Gas Domestik Region III pada produk Vi-Gas. Kata kunci: strategic innovations, strategic niche management, liquefied gas for vehicle (LGV), program langit biru.

ABSTRACT The needs of the energy sector, especially fuel for vehicles in Indonesia, have increased significantly. This is marked by the rapid growth of the automotive sector, both in terms of private vehicles, public transport and private transport service providers. Fuel consumption is high compared to domestic oil production. Therefore most of the supply of fuel oil has been imported from abroad. The strategy and innovation made by the Government and PT. PERTAMINA (Persero), as the SOE, the mandate holder in the management, processing and distribution of petroleum and gas products is through the Blue Sky Program. In this case, the Blue Sky Program is a form of campaign for the use of fuel oil to gas for vehicles. The purpose of this study was to analyze the process of Strategic Innovation in product business LGV, strengths and weaknesses in the process of Strategic Innovation, business development and sustainability in product LGV, and analyze the extent to which the product Vi-Gas PT. Pertamina is able to be an effective solution for austerity policies Indonesia's oil reserves through the process of Strategic Innovation and Strategic Niche Management Concepts performed. The research was conducted using qualitative approach with descriptive research method. Innovation strategic analysis method carried out on an analysis of corporate strategy, business strategy, analysis of supply chain management, cost and benefit to the company, consumers and society as well as business sustainability projections Vi-Gas products. The result of the research shows the alignment between company strategy, business strategy and innovation strategy that has been done by PT. PERTAMINA (Persero) Regional Domestic Gas Business Unit III on Vi-Gas products. Keywords: strategic innovations, strategic niche management, liquefied gas for vehicle (LGV), the blue sky program

Kata Kunci : Strategic Innovations, Strategic Niche Management, Liquefied Gas for Vehicle (LGV), program Langit Biru