Community Partnership in Sustainable Corporate Social Responsibility: The Influence of Altruism and Transcendence in China and India

ROSWELL DUNCAN BLOUNT, Prof. Dr. Bernard Adeney Risakotta; Dr. Wening Udasmoro

2017 | Disertasi | S3 ILMU AGAMA DAN LINTAS BUDAYA

Kesukarelaan secara umum didefinisikan sebagai suatu tindakan altruistik yaitu, suatu tindakan relawan untuk melayani tanpa dibayar. Apakah tindakan altruistik ini benar-benar penting dengan melibatkan relawan perusahaan untuk terlibat dalam upaya pembangunan secara berkelanjutan? Untuk menjawab pertanyaan pokok, penelitian ini melibatkan 112 responden, 2 paket data, dan perjalanan ke 6 situs perusahaan (lihat Lampiran D.1 -. D.7.) di 2 benua. Terdapat 20 Pertanyaan tingkat laporan tentang altruism yang meminta relawan menilai diri sendiri sebagai pelaku altruistik tertentu (lihat Lampiran C.2.). Setiap angka altruisme dari sukarelawan menyediakan variabel dependen untuk penelitian (Lampiran C.12 - C.19). Paket data yang kedua menyediakan analisis variabel independen (format wawancara bisa dilihat pada Lampiran C.3.), faktor-faktor tersebut dimana penulis berhipotesis akan berdampak terhadap angka altruisme dari relawan, khususnya, prinsip-prinsip teori keterhubungan otentik. Teori Keterhubungan Otentik (ACT) menantang asumsi bahwa keterlibatan masyarakat melalui kesukarelaan karyawan hanyalah sebuah alat untuk promosi diri perusahaan. ACT mempertahankan tentang lima prinsip, ketika diimplementasikan bersama-sama, membangkitkan hubungan yang tulus antara relawan perusahaan dan mitra komunitas. Hubungan otentik ini yang disebut kemitraan komunitas perusahaan meningkatkan altruisme individu dan bentuk pengalaman-pengalaman di luar kehidupan sehari-hari orang-orang itu ...transendensi dari kecil menjadi besar. Kajian ini mengevaluasi kemitraan komunitas perusahaan sebagai keterlibatan masyarakat otentik melalui kesukarelaan karyawan, suatu keterhubungan otentik yang dianggap sebagai lebih dari pengenalan merk. Setelah garis berdasar relawan nyataini didirikan, peluang resmi untuk memperkaya pendapatan garis batas yang terbentuk terlihat. Kemitraan komunitas perusahaan menetapkan suatu garis dasar relawan yang benar dari kewarganegaraan perusahaan.

ABSTRACT Community involvement through employee volunteerism has long been part of corporate philanthropic giving. But all too often, multi-national companies use this type of giving as a tool for self-promotion. Authentic Connection Theory challenges this assumption. It claims that five principles, when implemented together, evoke a genuine connection between corporate volunteers and community partners. This authentic relationship, called Corporate Community Partnership, increases individual altruism and forms experiences outside those of ordinary life transcendences from small to profound. Corporate Community Partnership is compared with two other types of Corporate Social Responsibility: Philanthropic Promotional Giving and Creating Shared Value. Logical and sociological distinctions are reviewed and produce a conceptual framework for empirical tests. Corporate research sites in Wujiang, Taicang, and Shanghai, China are compared with sites in Chennai, Bangalore, and Ahmedabad, India. Both quantitative and qualitative methods are used to map one nexus between altruism, religious and cultural symbols, and corporate volunteerism. Findings from empirical tests are described and illustrate impressive support for the Authentic Connection Theory hypotheses. Specifically, if all five Authentic Connection Theory Principles are implemented simultaneously, then two things result. First, the individual volunteers Altruism level is strengthened. Second, experiential paths that are departures from ordinary life (transcendences) are facilitated. Additionally, the research emphasized a strong relationship between Altruism and Religiosity self-ratings. The study concludes that ultimately Corporate Community Partnership as a new type of Corporate Social Responsibility develops an authentic connection between cosmopolitan and industrially oriented corporate volunteers and traditional and community oriented community members. Implications for such a capacity building process include a mature collaboration that authentically increases resources for both community and company. So too, instead of the company penetrating immediately to profits bottom-line, the authentic or genuine connection works to enrich sustainable development through long-term volunteer commitment.

Kata Kunci : Sustainable development, Corporate Social Responsibility / CSR, Corporate Volunteerism, Volunteerism, Altruism, Transcendence, Authentic Connection Theory, Corporate Community Partnership