Kebijakan Siaran Program Difabel dan Implementasinya di Lembaga Penyiaran Publik Buka Kurung Studi Kasus Kebijakan Siaran Program Difabel dan Implementasinya dalam Program Tanda Petik Kami Bisa Tanda Petik di TVRI Stasiun D.I. Yogyakarta Tutup Kurung

VENTY ANDISTYA MELLAWATI, Rahayu., S.I.P., M.Si., MA

2016 | Skripsi | S1 ILMU KOMUNIKASI

Partisipasi difabel dalam mengaktualisasikan diri di televisi masih rendah. Salah satu misi TVRI sebagai bagian dari Lembaga Penyiaran Publik di Indonesia yaitu menyajikan acara yang sehat dengan mengoptimalkan potensi kebudayaan daerah serta memperhatikan komunitas terabaikan. TVRI Stasiun D.I. Yogyakarta merupakan televisi yang menginisiasi adanya kebijakan siaran difabel serta mengimplementasikannya dalam sebuah program siaran difabel bertajuk Tanda Petik Kami Bisa Tanda Petik. Fenomena munculnya program siaran difabel di televisi ini merupakan fenomena yang menarik untuk diteliti lebih dalam. Dengan menggunakan pendekatan kualitatif dan metode studi kasus, penelitian ini mengungkap bagaimana kebijakan siaran difabel terbentuk kemudian diimplementasikan dalam sebuah program siaran. Berdasarkan wawancara, observasi, serta analisis data, hasil penelitian menunjukkan bahwa kebijakan siaran difabel didasarkan pada kegelisahan bahwa kaum difabel belum diliput dan diberi informasi secara layak oleh media. Sedangkan pada tahap implementasi, Tanda Petik Kami Bisa Tanda Petik melibatkan difabel sebagai pengisi acara dengan konten yang merujuk pada tema kemandirian, keterampilan, keikutsertaan dalam masyarakat dan pekerjaan, dan keaktifan dalam komunitas di masyarakat. Kesimpulan penelitian menunjukkan bahwa TVRI Stasiun D.I Yogyakarta secara kebijakan dan implementasi telah memenuhi prinsip keberagaman konten siaran.

People with disabilities still have low participations to speak for themselves through the televisions. One of TVRI Apostrophe goal as a Public Service Broadacasting in Indonesia is to provide good programs that public need and optimize the potency of culture and care about minority. TVRI D.I. Yogyakarta Station is one of public television that has an initiative to make a policy on disability television program and implement it into a disability television program, named Quotation Marks Kami Bisa Quotation Marks. Quotation Marks Kami Bisa Quotation Marks as a disability television program is a unique and become an interesting phenomena to be explored deeper in this research. This research use qualitative approach with case study as methodology. This research examine how policy of disability television program is formed well, and how the implementation of policy itself on Quotation Marks Kami Bisa Quotation Marks. According to interview, field observation, and comprehensive analysis, the findings of this research show that policy of disability television program is based on reality that television has not successfully captured people with disabilities with the right information they actually needed. Then, in the implementation process in Quotation Marks Kami Bisa Quotation Marks, here people with disabilities have many chances to be an actor or actress to speak about themselves to public. The themes of Quotation Marks Kami Bisa Quotation Marks explore about independency of people with disability , skill of people with disabilities, involvelement of people with disabilities in society and jobs, and involvement of people with disabilities in various communities. The conclusion is the policy and it Apostrophe implementation of disability television program show that TVRI D.I. Yogyakarta Station has successfully make the principal of diversity of content through disability program.

Kata Kunci : implementasi program difabel, kebijakan siaran difabel, siaran difabel, TVRI Stasiun D.I. Yogyakarta.