RENCANA BISNIS ART BOX CREATIVE AND CO-WORKING SPACE

M.RIFKY REFINALDI, Yulia Arisnani Widyaningsih, M.B.A., Ph.D.

2016 | Tesis | S2 Manajemen

Seiring berjalannya zaman dan teknologi membuat sarana tempat bekerja berkembang semakin luas, bukan hanya kantor yang dapat dijadikan sebagai tempat bekerja bahkan tempat seperti rumah dan kafé pun bisa dijadikan tempat bekerja. ARTBOX Creative and Co-Working Space sebagai penyedia coworking space ingin mengajak dan menawarkan sebuah konsep baru dari tempat bekeja. Di Coworking space, penggunannya bisa bekerja dengan suasana yang nyaman dan dapat berinterasi dengan banyak orang dari berbagai disiplin ilmu. Rencana bisnis ini disusun dengan memperhatikan analisis dan evaluasi melalui sudut pandang lingkungan internal dan lingkungan eksternal, serta menggunakan konsep strategi fungsional yang bertujuan memenuhi peluang membangun coworking space di Yogyakarta yang inovatif. Penyusunan strategi dalam membangun dan merencanakan bisnis ini dijabarkan secara rinci yang meliputi beberapa rencana,yaitu : rencanaan pemasaran, rencanaan operasional, rencanaan sumber daya manusia dan rencanaan keuangan. Hasil analisis keuangan menunjukkan perhitungan Net Present Value (NPV) Rp .683.380.808 , the Internal Rate of Return ( IRR ) of 39 % and Payback Period ( PP) selama 2 Tahun 1 Bulan. Menunjukkan bahwa bisnis ini layak diperhitungkan.

As time goes on and accompanied by progress times and the technology makes of developing place to work wider, not just the office which can be used as place to work even place like home and cafe can become a place to work.Artbox creative and co-working space as the coworking space would like to invite and offers a new conception of the bekeja.In coworking space, penggunannya be able to work with the convenience and can berinterasi with many people from interdisciplinary. Business plan is organized by taking into account the analysis and evaluation through an environmental standpoint internal and external environment, and using the concept functional strategy aimed at meet the opportunity to build coworking space yogyakarta innovative.From the analysis or writer need to prepare business plan coworking space this structured that it may be reckoned. The preparation of strategic in building and planned to the business outlined in detail which includes some plan , namely: rencanaan marketing , rencanaan operational , rencanaan human resources and financial rencanaan .Financial analysis was about projection of companies that results Net Present Value ( NPV ) Rp 683.380.808 , the Internal Rate Of Return (IRR) of 39 % and Payback Period (PP) the 2 years 1 month .From the results of eligibility these investments and business plan to embody coworking space is appropriate to run or feasible .

Kata Kunci : co-working space, rencana bisnis, strategi. / coworking space, business plan, strategy