ANALYZING THE PRACTICE OF PUBLIC RELATION MANAGEMENT: A CASE STUDY OF BMKG YOGYAKARTA

WIHANDARU, Ahmad Muam, S.S., M.Sc.

2016 | Tugas Akhir | D3 BAHASA INGGRIS SV

Penelitian ini menjelaskan tentang aktivitas kehumasan yang terjadi di BMKG Yogyakarta. Humas dalam tulisan ini membicarakan pada empat fungsi integratif; komunikator, relasi, pembangun citra positif, dan manajemen pembantu. Penulis menggunakan metode studi kasus dalam penelitian ini dan terlibat langsung dalam praktek kehumasan di BMKG Yogyakarta dengan divisi data dan informasi lewat kegiatan magang yang dilaksanakan pada tanggal 1 Februari 2016 sampai 31 Maret 2016. Data dianalisis poin demi poin mengacu pada hasil wawancara, dilengkapi dengan data observasi dan studi pustaka, dan disajikan dalam penulisan deskriptif. Meskipun BMKG Yogyakarta tidak mempunyai divisi humas, tetapi semua divisi di BMKG Yogyakarta dapat bekerja sama menjalankan ke-4 kegiatan kehumasan tersebut sehingga BMKG Yogyakarta dapat memenuhi ke-4 kegiatan humas tersebut.

This research explains about the activities of public relation that happens in BMKG Yogyakarta. Public relation in this paper is discussed in four integrative function such as communicator, relationship, good image maker, and backup management. The writer used case of study method in this research and involved in the act of public relation practice in BMKG Yogyakarta in Data and Information Division through an internship activity that was held on 1st February 2016 until 30th March 2016. The data were analyzed point by point referring to the result of interview, completed by the data of observation and library study, and presented in a descriptive writing. Although BMKG Yogyakarta does not have specific public relation division, but all of divisions in BMKG Yogyakarta can work together to run the 4 activities of public relation thus BMKG Yogyakarta can fulfill the 4 activities of public relation.

Kata Kunci : public relation, BMKG Yogyakarta, activity of public relation