ANALISIS PENGARUH HUMOR (PEMBEBAS, PERINGAN STRES, PENGONTROL) PADA KREATIVITAS DI LEVEL TIM

ANGGARANI KIRANA, Amin Wibowo, M.B.A., Ph.D.

2016 | Skripsi | MANAJEMEN

Penelitian ini bertujuan untuk menginvestigasi pengaruh humor (pembebas, peringan stres, pengontrol) terhadap kreativitas di level tim pada tim kreatif radio dan televisi di Yogyakarta. Penelitian ini bersifat kuantitatif dan dirancang untuk menguji hipotesis. Data penelitian ini merupakan data primer yang diambil dari 166 anggota tim kreatif radio dan televisi di Yogyakarta yang dibagi menjadi 34 tim kreatif. Penelitian ini diuji dengan analisis regresi linier berganda, serta inter-rater agreement dan ICC sebagai pengujian nilai tim. Hasil penelitian menunjukkan bahwa humor pembebas, humor peringan stres, dan humor pengontrol berpengaruh signifikan pada kreativitas di level tim, sedangkan humor pengontrol berpengaruh signifikan namun terbalik dari negatif ke positif.

The purpose of this study was to investigate the relationship between humor (liberating humor, stress-relieving humor, controlling humor) with team level creativity, studies conducted at radios and tevelision in Yogyakarta region. This study was quantitative and designed to examine the hypothesis. The data collection was primer data and was done by asking 166 respondents who was employees of radios and television in Yogyakarta region and divided into 34 teams. This study used multiple regression analysis method, also inter-rater agreement and ICC to examine the team scores. Results suggest that liberating humor, stress-relieving humor, and controlling humor relate significantly to team creativity, while controlling humor was found to relate significantly to team creativity but reverse, the former negatively and latter positively.

Kata Kunci : humor pembebas, humor peringan stres, humor pengontrol, kreativitas level tim