Ekonomi, disertai gaya hidup modern, melahirkan industri mode wanita sebagai salah satu industri paling berkembang saat ini. Industri mode memiliki karakteristik unik, di mana aktivitas ekonomi berupa produksi dan konsumsi di dalamnya berkaitan erat dengan budaya di masyarakat yang menentukan format ekonomi, sosial, dan politik suatu negara. Wanita menjadi aktor krusial dan konsumen terbesar dalam industri mode. Selama ini kiblat industri mode wanita berputar di negara-negara Barat, namun Cina melihat bahwa industri ini memiliki prospek jangka panjang yang baik bagi perekonomiannya. Penelitian ini mencoba menganalisis perkembangan industri mode wanita di Cina melalui perspektif Cultural Political Economy. Berkembangnya industri mode wanita di Cina berkaitan erat dengan budaya yang menentukan keberlangsungan aktivitas ekonomi politik dan perubahan konstruksi mode wanita. Hal ini terlihat dari evolusi mode wanita di Cina sejak Revolusi Budaya hingga saat ini, yang melahirkan fenomena meinu jingji (beauty economy) sebagai faktor pendukung pesatnya konsumsi produk mode dan kecantikan di Cina. Budaya juga memengaruhi perubahan para pelaku industri mode dan pemerintah untuk menyesuaikan diri dengan karakteristik industri mode wanita melalui berbagai inovasi, kreativitas, dan kebijakan yang diharapkan dapat mendorong internasionalisasi industri mode wanita Cina.

The economy, along with the modern lifestyle, gave rise to women's fashion as one of the most developed industries today. The fashion industry has unique characteristics, where the economic activity of production and consumption in it is closely related to the culture in society that determines the economic, social, and political format of a country. Women become important actors and the biggest consumers in the fashion industry. While most of women's fashion industry is spinning in Western countries, China sees that the industry has good long-term prospects for its economy. This research would like to analyze the development of women's fashion industry in China through Cultural Political Economy perspective. The development of women's fashion industry in China is closely linked with the culture that determines the continuity of political economy activity and the changing of women's fashion. It is reflected on the evolution of women's fashion in China since the Cultural Revolution until now, that has brought up the phenomenon of meinu jingji (beauty economy) as a contributing factor to the rapid consumption of women fashion products and beauty in China. Culture also influences the behavioral change of fashion industry actors and government to adapt with the current characteristics of the women's fashion industry through innovations, creativity, and policies. These are expected to drive the internationalization of China's women's fashion industry.

Kata Kunci : women's fashion industry, meinu jingji, cultural political economy, China.