MINDSET WANITA PENGUSAHA SUKSES

RIZKI KUSUMADEWI S, Fathul Himam, Drs., M.Psi., M.A., Ph.D.

2015 | Tesis | S2 Psikologi Profesi

Kendala-kendala wanita dalam berwirausaha tidak selalu menjadi penghalang bagi wanita pengusaha untuk sukses. Terbukti saat ini wanita berperan penting dalam pembangunan ekonomi daerah dan negara. Penelitian ini dilakukan untuk memahami hakikat mindset yang dimiliki wanita pengusaha sukses. Penelitian ini menggunakan pendekatan fenomenologi. Perolehan data menggunakan wawancara mendalam terhadap empat wanita pengusaha sukses dalam bidang makanan, minuman, fashion dan ritel yang diperoleh melalui networking. Data hasil penelitian dianalisa dengan melibatkan beberapa proses inti, yaitu: epoche, phenomenological reduction, imaginatif variation serta synthesis of meaning and essences. Kredibilitas hasil penelitian menggunakan member checking. Hasil penelitian menunjukkan bahwa mindset yang dimiliki wanita pengusaha mengandung kompenen kognitif, metakognitif dan motivasi. Struktur internal yang terkandung di dalamnya adalah interdependensi, spiritualisme, diferensiasi dan learning.

Any obstacles in business did not always prevent women entrepreneur to be successful. It was also proven that women played important role in the economic development of the region and the country. This research was conducted to understand the nature of mindset of success among business women. The approach used phenomenology with four respondents. Respondents as successful women entrepreneurs in the field of food, beverages, fashion dan retail, which found by networking. In-depth interview was used to inquire data from the respondents. Data were analyzed with several core processes: epoche, phenomenological reduction, imaginative variation and synthesis of meaning and essences. The credibility of the results of research was obtained using member checking. The results showed that mindset was consist of cognitive component, metacognitive and motivation. Internal structure in the mindset of women entrepreneurs were interdependence, spiritualism, differentiation and learning.

Kata Kunci : kewirausahaan, keterbatasan wanita, mindset, wanita pengusaha sukses