BLOCKCHAIN BASED PLATFORM IN INDONESIA ; A STUDY FOR SEREY to enter the INDONESIAN MARKET

ALAN MUKARTA, Frank Grueben

2022 | Skripsi | S1 AKUNTANSI

Gim mobile telah menjadi hal yang luar biasa di Indonesia karena sebagian besar generasi muda Indonesia telah terpapar game mobile sampai taraf tertentu. Terlepas dari potensi pasar game seluler yang sangat besar, platform perdagangan yang ditujukan untuk aset dalam game game seluler belum ada. Platform semacam itu telah ada di ekosistem Personal Computer (PC) dan bernilai miliaran dolar. Penelitian ini mempelajari kelayakan pembuatan platform semacam itu di Indonesia untuk perusahaan blockchain dan strategi yang dibutuhkan saat memasuki pasar. Penelitian ini juga memberikan informasi, peluang, dan tantangan yang muncul di pasar mobile gaming Indonesia dengan menganalisis jurnal dan artikel ilmiah serta mewawancarai seorang profesional dari industri tersebut. Setelah melakukan penelitian, platform tersebut layak untuk diterapkan di Indonesia. Aplikasi Blockchain dan cryptocurrency legal di Indonesia, yang merupakan berita penting bagi perusahaan blockchain. Membuat platform untuk memperdagangkan skin game dan item dalam game lainnya dimungkinkan karena pasar didukung oleh sejumlah besar gamer seluler dan daya beli mereka yang tinggi.

Mobile gaming has been a great deal in Indonesia as most of the younger generation of Indonesian has been exposed to some degree to mobile games. Despite the immense market potential of mobile games, a trading platform designated for mobile game in-game assets have yet to exist. Such a platform has existed in the Personal Computer (PC) ecosystem and is worth billions of dollars. This research studies the feasibility of making such a platform in Indonesia for a blockchain company and the strategies needed when entering the market. The research also provides information, opportunities, and challenges posed in the Indonesian mobile gaming market by analyzing journals and scholarly articles and interviewing a professional from the industry. After conducting the research, it is feasible to implement such a platform in Indonesia. Blockchain applications and cryptocurrency are legal in Indonesia, which is a piece of important news for a blockchain company. Creating a platform to trade gaming skins and other in-game items is possible as the market is supported by the considerable number of mobile gamers and their high purchasing power

Kata Kunci : Blockchain; Market Analysis; Mobile Gaming; E-Wallet