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Pengaruh Institution-Based Trust dan Kualitas Informasi Dalam Membangun Kepercayaan Terhadap Penggalang Dana dan Intensi Donasi pada Platform Donation-Based Crowdfunding "Kitabisa"

PUTU KRISTIAN D P, Jogiyanto Hartono M, Prof., Dr., MBA., Ak., CMA., CA.

2021 | Skripsi | S1 AKUNTANSI

Penelitian ini bertujuan untuk menguji dan mengeksplorasi pengaruh faktor perceived effectiveness of feedback mechanism, perceived effectiveness of escrow service, perceived effectiveness of payment security, kualitas informasi, trust in platform, trust in creator dan intention to donate. Objek penelitian ini adalah platform donation-based crowdfunding "Kitabisa". Penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan non-probability sampling dengan tipe snowball sampling dan purposive sampling. Sampel pada penelitian ini diperoleh melalui penyebaran self-administered online questionnaire. Penyebaran kuisioner ini mendapatkan 299 responden. Skala yang digunakan dalam penelitian ini adalah skala interval - skala likert 5 poin. Pengolahan data dalam penelitian ini menggunakan metode analisis partial least square (PLS) dengan perangkat lunak SmartPLS versi 3.2.8. Penelitian ini menguji enam hipotesis dan seluruhnya terdukung. Hasil penelitian ini menunjukan bahwa perceived effectiveness of feedback mechanism, perceived effectiveness of escrow service dan perceived effectiveness of payment security berpengaruh positif signifikan terhadap trust in platform. Variabel trust in platform dan kualitas informasi juga berpengaruh positif signifikan terhadap trust in creator. Kemudian, trust in creator juga menunjukan hubungan positif signifikan terhadap intention to donate.

This research aims to examine and explore the effect of perceived effectiveness of feedback mechanism, perceived effectiveness of escrow service, perceived effectiveness of payment security, information quality, trust in platform, trust in creator and intention to donate. The object of this study is donation-based crowdfunding platform "Kitabisa". This research is a quantitative research that use purposive sampling and snowball sampling as part of the non-probability sampling methods. The data was collected from 299 respondents through administered online questionnaire. This questionnaire used 5 point Likert scale. Data processing method used in this research is partial least square (PLS) analysis run by software SmartPLS version 3.2.8. This research examine six hypothesis and all of them are accepted. The results show perceived effectiveness of feedback mechanism, perceived effectiveness of escrow service, perceived effectiveness of payment security have positive and significant influence towards trust in platform. Trust in platform and information quality also shows significant influence on trust in creator. Furthermore, trust in creator also have a significant positive effect on intention to donate.

Kata Kunci : Kata kunci: Platform Donation-Based Crowdfunding "Kitabisa", perceived effectiveness of feedback mechanism, perceived effectiveness of escrow service, perceived effectiveness of payment security, trust in platform, trust in creator, kualitas Inf

  1. S1-2016-397063-abstract.pdf  
  2. S1-2016-397063-bibliography.pdf  
  3. S1-2016-397063-tableofcontent.pdf  
  4. S1-2016-397063-title.pdf