Makelar Online:(Studi tentang Penggunaan Rekening Bersama di dalam Forum Jual Beli Kaskus)

M. Fikulloh Aziz , Dewi Cahyani Puspitasari

2016 | Skripsi | Sosiologi

ABSTRACT Era development faster characterized by swift information technology has changed human life .One is the establishment virtual community .Kaskus is one of virtual community indonesia largest .One feature a mainstay for kaskus is a forum trading ( fjb ) , that could be said such as the market online .The increasing number of transactions are occurring in fjb , began appearing frauds that directly adverse parties involved transactions .In an effort to solve the problem , kaskus make a solution that became known by term a joint account. In this research formulate pattern tissue a member of kaskus and the pattern working mechanism a joint account in the trading kaskus .There are two form of communication in kaskus the communication online and communication offline where them interconnected .Kaskus closely related to a joint account because a joint account born of this community . The research was done qualitatively with the approach descriptive .Research locations be at the forum of the virtual world with www.kaskus.co.id as the website address. this research take 9 informants where this informant divided into 2 categories the seller and buyer .A method of the informants in this research, which were selected purposively with a number of considerations used as a determinant basic. This research use sosial capital theory as scalpel and for analyzed the data, researcher uses the descriptive qualitative method . Based on the research done , first obtained various motivation for individuals to be kaskus members of them for are interested in being involved in the trading .Overall motivation to be member online community not similar to the motivation joined into community members offline .Both , from the study shows that a joint account very important role in the trading .It is proven by making it a joint account as an alternative way to make payments in a transaction in the trading kaskus . Keywords: e-commerce, Kaskus, Joint account, Virtual community

Kata Kunci : Iklan - Strategi