Pemaknaan Program Corporate Social Responsibility:(Analisis Program Bkti Budaya Djarum Foundation Melalui Kemitraan dengan Yayasan Bagong Kussudihardja di Yogyakarta)

Gilang Anggryawan , Bahruddin

2016 | Skripsi | Pembangunan Sosial dan Kesejahteraan (dh. Ilmu Sosiatri)

ABSTRACT Bakti Budaya Program of Djarum Foundation is one of the programs of the Foundation as an institution that Djarum responsible for CSR activities of PT Djarum. The goal of the program is as a form of awareness in support of the creative spirit of the community as well as building a relationship of cooperation in efforts to enhance appreciation of the results of the culture of Indonesia. One of the program's practice was in Yogyakarta that have partnered with the Foundation for Bagong Kussudiardja (YBK). Partnership Foundation and the Djarum YBK produced three major programs namely Jagongan Wagen (JW), Fine Arts (RSR), and Post-war Artists Skilled Program (PSPT). The purpose of this research was to look at the definition of the Term Cultural Program Djarum Foundation as a CSR program. The theory used in this research is the theory of symbolic interactionism and concepts of CSR. Theories and concepts are used to help researchers in framing the datas about the definition of the Term Cultural program Djarum Foundation by the actors involved. This research uses qualitative research methods with the phenomenology of approach. Through the qualitative method can explain and provide an overview over the pemakanaan given by the actors against the phenomenon of the cultural program of Djarum program Foundation. The location of this research is in Bagong Kussudiardja Art school which is the main place in the program partnered with YBK. This research uses the instrument of observation, interviews, and documentation in order to obtain accurate data. The results of this study showed that the Bakti Budaya Program of Djarum Foundation becomes one of the answers to the weakness of Government's attention towards the preservation of cultural arts in Indonesia. Presence of Program Service Culture Djarum Foundation aims to create access for community art and non-art in accessing cultural arts. Community as recipients of this program has its own meaning in looking at the program. Communities assess the partnership maintained between Djarum YBK Foundation and not be a unity. Djarum Foundation is seen as an institution that brings his business interests. Whereas YBK rated as institutions which actually has a capacity in the field of art and culture. There are three factors which aspects influenced the establishment of partnership Foundation and the Djarum YBK. First, because of the similarities between vision and mission partners. Second, YBK as partner which is able to meet the desirability of Djarum Foundation. Third, an agreement and a clear division of labor between the two. YBK as non-profit agencies want to preserve his programs of idealism. YBK can't rely on cooperation with the Government, hence the partnership with YBK Djarum Foundation wants to have confidence in the investment and development of human beings. Partnership Foundation and the Djarum YBK mutualisme symbiosis creates for both. YBK acquiring partners who will promote equitable funding for its programs. While the Foundation partners who acquire Djarum could apply the Term Cultural program Djarum Foundation. Although YBK formed by older offspring of Bagong Kussdiardja Foundation should also implement the governance of the organization. The foundation should be transparent and capable for the sake of being a professional institution. Keywords: Bakti Budaya Program of Djarum Foundation, CSR, Partnership, YBK, Djarum Foundation

Kata Kunci : Pemberdayaan Masyarakat; CSR