Langkah Baru Pengguna Twitter di Media Baru :(Analisis Resepsi Pengguna Twitter terhadap Performa Institusional dan Performa Pesan pada Program Talk Show Twitalkkid).

ROMADHONA, Adhirga, Muhammad Sulhan

2012 | Skripsi | Ilmu Komunikasi

Abstract Interaction via a new media has become a primary need for this recent decade. Most of society, now, trust and choose smart phone with on line facility inside as gadget that support their daily communication. This phenomenon can be seen as a reality that two ways communication also develop in several ways after the new media has appeared. The new media forms a participant room as social media where all of users with no exception can access the social media to interact each others. The arrival of a new media can be seen as pivot in which interaction level among the users is also rising. Nowadays, the users of the new media are able to interact concurrently and receive a response immediately, so that user’s position and role in the new media are important. It is seen from the fuzziness between message producer and message reciver, for they can create and co-create message at once. This papper explains about the development of a more active interaction level that can influence institutional perform and user reception in having benefit from the new media content. Kata – kata kunci: Interaksi aktif, create dan co-create, performa institusional, resepsi pengguna media baru.

Kata Kunci : Internet