Manajemen Redaksional Majalah Gaya Hidup Remaja : (Studi kasus Manajemen Redaksional Majalah Gogirl sebagai Majalah Lokal dengan Segmentasi Majalah Lisensi Asing).

Mashita .P.F.P, Wisnu Martha Adiputra

2013 | Skripsi | Ilmu Komunikasi

ABSTRACT The magazines industry in Indonesia has been dominated by foreign-licensed magazines that issued since the Reformation era on 2000s. These foreign-licensed magazines are issued in Indonesia in many kinds of different segmentations, including the lifestyle magazine, which is one of the most popular among other genre. In the domination of foreign-licensed lifestyle magazines for female teenagers, Gogirl! magazine issued on 2005 as the local-production magazine which competes in the same segmentation as those foreign-licensed magazines. This is a breakthrough phenomenon in Indonesia’s magazine industry. Moreover, this magazine has succeeding in gather public’s attention and obtains many readers. Therefore, it’s interesting to look further at behind the production of this magazine, at how the redaction team works to produce their media content. Relate to this phenomenon, a case study research needs to be conducted. This case study research concentrates more on the magazine’s redaction team themselves about the practice of creating media content, the practice of selecting the proper information for their content, and the practice of managing the sources that they have to obtain their goals. This research shows that this magazine creates their media content accordingly to their vision, mission, and company’s goals.

Kata Kunci : Komunikasi Pemasaran