Strategi Promosi Daya Tarik Wisata Sendang Asri Waduk Gajah Mungkur Kabupaten Wonogiri

UTOMO, Fredian Wahyu Sri, Wahyudi Kumorotomo

2012 | Skripsi | Manajemen dan Kebijakan Publik (dh. Ilmu Administrasi Negara)

ABSTRACT Wonogiri, a regency in Central of Java, has a sizeable potential for tourism. DTW Sedang Asri Waduk Gajah Mungkur is one of the chief supports of this regency but has few activities to promote tourism. Moreover, RIPPDA, used as a reference for development plans, is still lacking in terms of plans to promote tourism. One concern is that competition in the tourism industry is very strong; while this tourism resort may promote certain types of tourism, other destinations have already been promoted in this same way. Ofcourse, to carry out promotional activities, this tourism resort must adjust to many internal and external factors. Against this background, the problem studied in this research is: How are the appropriate strategies to be applied to Disbudparpora to promote DTW Sendang Asri WGM? The goal of this research is to formulate a promotional strategy for DTW Sendang Asri WGM. The results of this research will benefit Disbudparpora Kabupaten Wonogiri in the development of a tourism promotion plan. This research can also act as a reference for further research. Strategic Planning is the primary concept used a foundational framework for this research. Due to the limitations of this study, the writer has applied six of the eight stages of this concept: identifying the organization's dictated purpose, describing the organization's mission, assessing the organization's internal environment, assessing the organization's external environment, identifying strategic issues facing the organization, and formulating strategies to deal with these issues. In general, these are the concepts needed to be addressed for this type of research. This research occurred in Kabupaten Wonogiri through the analysis of Disbudparpora Kabupaten Wonogiri as the organization in charge of promoting tourism in DTW Sedang Asri WGM. Qualitative research methods were used, including collecting primary data through interviews and observation as well as the collection of secondary data. All the data collected was then analyzed according to the theoretical framework described. Based on SWOT analysis, eight strategic issues arise: 1) optimization of with the community in the preparation and promotion of tourist sites, 2) maximization of cooperation among governmental agencies, 3) optimization of cooperation with travel partners, 4) optimization of cooperation role with the press as a means of promoting tourism, 5) enhancement of cooperation with the regional legislature, 6) human resources development in the field of tourism promotion, 7) optimization of the use of the internet as a media for the promotion of tourism, and 8) creation of a regional tourism forum. These eight issues were then assessed strategy level by using a litmus test. Assessment of the strategy level was carried out by the writer based on the data collected. From the assessment, there are four issues that fall within the category of strategies that should be prioritized in order to handle issues; these issues are: human resource development in the field of tourism promotion with a total score of 34, optimization of cooperation with travel partners with a total score of 31, optimization of the use of the internet as a media for the promotion of tourism with a total score of 31, and creation of a regional tourism forum with a total score of 31. To address these issues, strategies must be formulated to: promote human resources development in the field of tourism, optimize cooperation with travel partners, optimize the use of the internet as a media for the promotion of tourism, and create a regional tourism forum. Implementation of these strategies needs to be balanced with other forms of support from various parties including governmental organizations, private companies, and the community. Moreover, implementation of these strategies must be adapted to a variety of regulations that have already been established. Forms of monitoring the implementation process and temporal evaluations are also required to support the sustainability of these strategies so that they will truly be able to

Kata Kunci : Pariwisata; wonogiri