Analisis Investasi Pabrik Tiwul Instan PT Sinar Sukses Sentosa Di Gunung Kidul

SUBECHI, Dr.Ir. Irham, M.Sc

2003 | Tesis | Magister Manajemen Agribisnis

Penelitian ini dilakukan di PT. Sinar Sukses Sentosa karena merupakan perusahaan yang memperoleh technical lisence dari PT. Indofood Sukses Makmur Bogasari Flour Mills, Tbk untuk menindaklanjuti pendirian pabrik tiwul instan di Semanu kabupaten Gunungkidul. Penelitian ini bertujuan untuk mengetahui kelayakan investasi ditinjau secara finansial serta tinjauan dari aspek pemasaran, teknis, organisasi dan manajemen, sosial lingkungan dan pesaing dari pendirian pabrik tiwul instan di Semanu kabupaten Gunungkidul. Penelitian ini dilakukan dengan metode observasi dan teknik survey. Data yang digunakan berupa data primer dan data sekunder. Data primer diperoleh dari perusahaan berupa rekapitulasi biaya investasi tahun 2003 dan biaya-biaya yang diperlukan pada saat pabrik beroperasi pertama kali, sedangkan data sekunder diperoleh melalui kajian pustaka serta mempelajari data-data pendukung. Metode dasar yang digunakan adalah deskriptif analisis. Metode analisis yang digunakan dengan cara menghitung average rate of return, payback period, net present value, profitability index dan sensitivity analysis. Hasil analisis menunjukkan bahwa baik dari analisis finansial maupun tinjauan aspek pemasaran, teknis, organisasi dan manajemen, sosial lingkungan serta pesaing investasi pabrik tiwul instan di Semanu kabupaten Gunungkidul layak untuk didirikan. Saran untuk perusahaan antara lain perlu menciptakan jaringan pasar sendiri, melakukan perluasan pemasaran produk bahkan sampai ke luar negeri, membangun daerah penyangga utama penghasil ubikayu sebagai alternatif pemecahan masalah dari bahan baku yang bersifat musiman, membentuk team penyuluh pertanian untuk menunjang pelaksanaan perubahan pola tanam agar kualitas hasil produksi dapat seragam dan memenuhi kualitas standar pabrik serta menerima pasokan bahan baku dalam bentuk tepung cassava agar petani dapat memperoleh nilai tambah.

This research had been done at PT. Sinar Sukses Sentosa which was a company that had technical licence of PT. Indofood Sukses Makmur Bogasari Flour Mills, Tbk to follow up the building of instans tiwul factory at Semanu, Gunungkidul. The purpose of this research was to identity the properness of investation looking at it from financial and also marketing points, technic, organization and management, culture and competitor point of the plant building. This research was conducted by observation and technic survey methods by using primary and secondary data. The primary data had been got from the company, as cost recapitulation of investation of 2003 and also costs that had been needed when the plant had been run at the first time. The secondary data had been got by literature study an support data. The basic method was conducted by using analysis descriptive. The analysis methos that was used by counting average rate of return, payback period, net present value, profitabilitas index and sensitivity analysis. The result of analysis indicated both of the financial analysis and the observation of the marketing points, technic, organization and management, culture and competitor point of tiwul instan plant at Semanu, Gunungkidul was proper to build. There were suggestions for the company to create the own network of market, expand the marketing of product, even doing the export, build the prime area to provide the raw material (cassava), create the team to support product of raw material (cassava) so that the quality of product of the plant could be uniform and fulfill the standard quality of the plant, receive the supply of raw material as cassava powder from the farmers, added value will be reached by the farmers.

Kata Kunci : Agribisnis,Tiwul Instan,Analisis Investasi Pabrik