Implementasi program community development sebagai corporate social responsibility (CSR) Media Group pada masyarakat kemukiman Beutong Ateuh Kecamatan Beutong Kabupaten Nagan Raya Propinsi NAD

ARAFIK, Dr. Erwan Agus Purwanto

2010 | Tesis | S2 Magister Administrasi Publik

Penelitian ini bertujuan untuk mengetahui (1) pelaksanaan Corporate Social Responsibility (CSR) Media Group melalui program kegiatan community development pada masyarakat kemukiman Beutong Ateuh kecamatan Beutong Ateuh Kabupaten Nagan Raya dan (2) faktor-faktor apa saja yang mempengaruhi pelaksanaan CSR Media Group melalui kegiatan community development. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan tipe deskriptif yakni suatu bentuk penelitian dengan prosedur pemecahan masalah yang diteliti dengan menfokuskan pada keadaan subyek dan obyek penelitian. Data dikumpulkan dengan cara observasi, dokumentasi dan wawancara secara mendalam terhdap sumber data yang terdiri dari Manajemen Media Group, Pemerintah Daerah dan Masyarakat kemukiman Beutong Ateuh.Metoda analisis data yang digunakan adalah Metode Model Interaktif dari Miles & Hubberman. Hasil penelitian menunjukkan (1) Efektifitas kinerja implementasi konsep CSR melalui kegiatan Community Development Media Group di kemukiman Beutong Ateuh telah dibuktikan dengan sasaran yang telah ditetapkan yakni output yang telah dilaksanakan yang meliputi akses program Community Development, Cakupan Program Community Development, Frekuensi Program Community Development, Bias program Community Development, dan (2) Faktor-faktor yang mempengaruhi kinerja implementasi CSR melalui program Community Development Media Group, meliputi (a) Faktor Kapasitas Organisasi, yang menunjukkan Struktur Organisasi, dengan kejelasan pembagian kerja dan pendelegasian wewenang ternyata mempengaruhi kinerja unit program Community Development; Sumber daya manusia, tersedianya sumber daya manusia dari segi kuantitas maupun kualitasnya sangat mempengaruhi capaian kinerja program kegiatan Community Development; dan Sumber dana, ukungan dana yang memadai bagi pelaksanaan kegiatan Community Development; dan (b) Faktor Komunikasi yang meliputi koordinasi hubungan yang harmonis antara pimpinan dengan bawahan dan ketaatan dalam menjalankan tugas turut menunjang kelancaran pelaksanaan kegiatan program Community Development dan terlaksananya sosialisasi program Community Development Media Group ternyata mempengaruhi kinerja unit devisi Community Development serta Semakin membaiknya pemahaman atau persepsi masyarakat tentang program Community development Media Group ternyata sangat mempengaruhi kinerja divisi unit program Community Development.

This research was to reveal (1) the implementation of Corporate Sosial Responsibility of media group through comunity development program activities at Buetong Aceh village comunity and (2) factors influenced that implementation of CSR of Media Group through comunity development activities. Approach using in this research wan qualitative approach with descritive type which wan research with problem solving procedures by focussing to subject and object research. Data ware collected by observation, dokumentation and indepth interview from the data resources including media group management, local goverment and society of beutong ateuh village. The data analysis method wan employing interactive model by miles & Huberman. The result of this research indicates (1) affectivity of performace of CSR concept implementation through community development of media group activities at beutong ateuh village har already been proved by the setting target I,e, out put which already implementation by acces community development program, scope of community development program, biane of community development program, and (2) factors influenced of performent of CSR program through media group community development. Including (a) organization capacitor program which indicated the organization structureclearly define the power delegation proved influenced community development program unit, human resources and financial resources, adeguate financial support for implementation of community development, and the harmonic relationship between leader and sub ordinate to execute the tanks to implementation media group community development program sosialitation will give impact to the performance of community development division unit, and being understanding of the society of media group community development program deeply influenced the performance of community development program division unit.

Kata Kunci : Corporate social responsibility,Community development, Corporate Social Responsibility, Community Development